Bitcoin integration led to positive results for the merchants in this study.
BitPay recently released a study highlighting four merchants from different businesses that have implemented Bitcoin as a payment method. The parties selected to participate included a gold broker, an online gift card marketplace, a domain registrar that also serves as a hosting service, and an electronics retailer.
In the report, the unnamed merchants praised crypto’s lack of fraud-related chargebacks, noting the immensity of this issue when dealing with traditional institutions.
They also reported that while only 0.5% to 6.5% of their total eCommerce sales came from crypto transactions, these helped to boost the flow of new customers by 40% on average over the last three years.
During the pandemic, the study stated that merchants reported an increase in online shopping. This bolstered the number of crypto transactions on their respective platforms, with 11% of responding customers stating that they were using crypto and other digital payment methods for the first time.
The report also adds:
“The interviewed merchants identified an opportunity to grow sales by reaching a new customer segment that prefers to pay with bitcoin and other cryptocurrencies when shopping online. While cryptocurrency buyers still represent a relatively small share of spending, cryptocurrency recognition is significant and growing.”
At the beginning of September, a British online food delivery platform called “Just Eat” added cryptocurrency payment support for its subsidiary in France.